Virtua Health

Virtua Health’s “Here for Good” brand strategy is a perfect articulation of who they are and what they do. They’re everybody’s go-to for their daily and yearly healthcare needs. And, they are incredibly involved in the community too. But what about complex cases, like cancer, and transplants, and heart and vascular trauma? The strategy was to let people know that Virtua does the “tough stuff” too. No need to go across the river the Penn, when Virtua’s right in your own backyard. This “we play hardball, too” campaign campaign elevated the Brand, achieving consistent growth and a rise in consumer preference rankings. This campaign was made with real patients and real doctors, telling their real stories. Life threatening situations.  Life-changing experiences.  I'm not sure who was more grateful for the other.