Nebraska Medicine

Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19. Leadership recognized the need to strengthen their employer brand to address these issues and sustain growth. We partnered to unify diverse perspectives and create a cohesive plan to enhance engagement, retention, and long-term organizational success.

Key Results:
• 118% more impressions.
• 22% increase in external hires.
• 41% increase in visits to the landing page.
• 39% increase in new applicants.
• 15% decrease in voluntary turnover.
• 10% reduction in overall staff turnover.
• And along the way, the campaign keeps winning awards.

Nebraska Medicine won the