Always Discreet

Fact:  1-in-3 women over the age of 18 experiences bladder leaks. 
Yet no matter how common, it was still considered too taboo to talk about.  
So our challenge was to turn the category on its ear. By changing the conversation 
from embarrassing to empowering.  Because hey, pee happens.

• Won the pitch, that started the agency.
•  Launched Brand globally.
•  Grew business 25% annually for 6+ years.
• Received some of the best ASI scores in P&G history.
•. Helped normalize the adult incontinence category, and gave women 
their mojo back.