CREATIVE MIND. STRATEGIC BACKBONE.
ALWAYS DISCREET
We launched this brand globally in 2014, transforming a previously taboo category,
and growing the business annually for 6+ years.
Think about this: One-in-three women experiences bladder leaks. But even though it's so common, they feel embarrassed and broken -- like it's their fault. So we set out to do nothing short of normalize adult incontinence.
By creating confidence-boosting, relatable, "you got this" work, we've given women all over the world their mojo back.
Along the way, we've gotten some fantastic copy test scores.
Our work has been seen in North America, Western Europe, Japan, Russia, Israel, Australia and New Zealand. In fact, we've created an incredibly successful, streamlined process for casting and producing work in multiple languages, in all media, for multiple continents, all on one shoot.
It's been rewarding on every level, on every step of the journey.
"LET GO"
This piece was done in partnership with Walmart, to help normalize the category. These are real women, who really experience bladder leaks. It's empathetic and empowering, at the same time.
"QUESTION YOUR PROTECTION"
Our newest work puts a real stake in the ground. We shot it during the pandemic via Zoom. Combined, these two actresses did six languages, plus non-voice-to-camera. Talk about efficient.
TVC - France
TVC - US
TVC - UK
TVC - French Canada
"STRAIGHT TALK"
This campaign features women talking to camera, like they're talking to a friend. Because that's who you really listen to.
